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Meet Us


We're turning our conventional crop field into a buzzing heirloom meadow of specialty cut flowers, botanicals, and healing herbs. Through gentle farming practices, we want to share the brilliance of nature with you (and when I say brilliant, I mean it, because nature is both radiant and exceptionally clever).

We're Matt and Maggie, and working in nature is in our blood. "Petal Back" is an ode to the flowers, of course, but also to our inclination to get back to the land with our "old-fashioned" hobbies (as our family and friends jokingly refer to them). Hobbies like gardening, herbalism, producing maple syrup, raising chickens/honeybees, hunting, foraging. We also love a good ol' fashioned happy hour and often combine all of these seemingly simple things into one wild time! We hope you'll take a step back with us, just for a moment, to savor the simple things too.

Hi, we're petal back farm!

Mindoro, WIsconsin

I am beginning to learn that it is the sweet simple things
in life that are the real ones after all.

Laura Ingalls Wilder

want flowers?

A Note on Style

When you get flowers from us, I want you to feel they're lush and beautiful, of course. But more so, I actually hope they feel a bit whimsical and wild, like the imperfect garden they come from. Because just like the garden, my favorite humans have these qualities too. 

I want you to know these flowers are not mass produced. Instead, they are hand grown, hand picked, and hand selected. We grow thousands of botanicals because, well, I can't not. I love to get to know them, and I want you to know them too. I want you to get acquainted with their seasons and share the anticipation of their return each year. Like an old friend you haven't seen in a while, but always pick back up right where you left off. 

I want your flowers to feel familiar, but also like there's more to know. The unknown has always inspired me, which is why I love to incorporate details from nature that capture a bit of her mystery. I hope each arrangement contains an element of wonder for you. Respite from the norm. A moment to be curious. Because curiosity is what keeps me coming back for more too. 

Most of all, I want you to know your flowers are a gift from nature and an opportunity to know her better. Because I believe the beauty of nature has the power to transform us.


with love,
from the garden

xo, Maggie

good books, photography, happy hour, & tempting matt with a good time.
and nicknames: Marge, Margie Mayhem, whiskey girl, & Crumblelina. 

what I'm known for:

MEET Maggie

I'm obsessed with sparkling water and consider the fact that La Croix originated in my hometown to be a major personal achievement. I'm a huge book nerd. I'll read anything, really, but my favorite topic is growth. I dream of growing this place full with plants and adventures. I'm not a morning person, but I wake before the sun to move this quiet dream forward. As I watch her rise with a cup of coffee on our ol' front porch, I'm reminded that the simplest things are the happiest things, like when my hands are in the dirt with my partner in crime. 

Extroverted idealist,
the daydreamer behind the
words & images

Hunting, producing maple syrup, taxidermy, vacuuming, a fridge full of cold beers, and a good time. And giving Marge-mellow nicknames.

what he's known for:

Where I lead with research, Matt leads with intuition. Where I use many words, he chooses a very-thoughtful few. And as luck would have it, he too finds purpose in the simple things, like sowing a seed or hiking in search for mushrooms. An outdoorsman, Matt also works as a hunting guide in the CO Mountains. You might think he's a quiet one at first, but if you want to see his wild side, just tempt him with a good time.

Introverted realist,
the guy behind making these
wild ideas a reality


snuggling, shedding, fetch, and stealing mom's side of the bed.

what She's known for:

MEET Reese

Literally. She loves every living being (human, chicken, skunk) and only wants their love and undivided attention in return. Although we like to think she's the ultimate garden guard dog, chasing away critters, we're pretty sure she's actually trying to catch them to snuggle with her. And she'd give them free access to the entire vegetable patch if they'd only comply.

Extroverted optimist,
the gal who wants everyone to be her best friend forever

We offer flowers that capture a natural, gathered-from-the-garden style, so you can bring the charm of nature into your home or next event. 

We believe in gardens.


We concentrate our efforts on growing flowers that are not well suited for long-distance shipping or mass production, which means unique varieties for you. 

We believe in heirlooms.


Whether you're a florist, designer, or business owner, our farm can be part of the mission behind your business.

We believe in local.


"The only way for floral designers to get their hands on these treasures is to either grow their own or buy them from a local farm."
~Floret (one of our seed sources).

We believe in magic.


You belong among the wildflowers. You belong somewhere you feel free.

Tom Petty

Cooking, arranging, storing, & preserving


Running a farm biz in the digital world


Let's grow all the things:
flowers, veggies, herbs, and more!


Behind-the-scenes of a small-scale flower farm & not-so-small kitchen garden

The Blog

You belong among the wildflowers. You belong somewhere you feel free.

Tom Petty

Feed Your Soil


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I like the sweet, simple things. I like to watch the sunrise on my old front porch with a cup of coffee. I like good books on rainy afternoons. I like to grow things. And I like the way it feels to be surrounded by real friends and people I love.

Brooke Hampton


Want to work together on something special?

Drop us a Line


If you're still reading this, you might be our kind of people...

Take me to the shop!

Whether you're a florist looking to differentiate yourself, DIY bride wanting a bucket of beautiful blooms, business owner looking to add a little nature to your space, or a creative wanting to collaborate, reach out to us!

Looking for something specific? If possible, we'd love to custom grow something just for you! 

If you're interested in purchasing our flowers, please check out our shop.

If you want to be the first to know what's coming up for Petal Back Farm, sign up for our weekly newsletter. If anything, we like to  think it's pretty entertaining.

Tim Greive

"After we moved, my wife said your eggs were her favorite thing about La Crosse. Ha (and no offense to the other fine things and people in the Coulee region)." 

kind words

join me?


Whatever's in your cup, let's chat! Each week or two, I sit down with a beverage (usually coffee, but sometimes whiskey) and write a letter to my penpals about what's growin' on at the farm. Sometimes it's hard and heavy, other times it's light and fun, but it's always from my heart. Typically a list of what we're planting or harvesting, behind-the-scenes photos, and lots of GIFS, because GIFs are my love language.


happy hour with
a flower friend?


I love to post the happenings around the farm on Instagram. Come hang out for growing tips, stories, & more fun.

let's hang out!

8 Edits I make to Every Photo

Click this link, enter your name and email address, and I'll email you 8 of the most-common edits I make to every photo in order to create consistent, high-quality images for our business. 

100%  Free!


In the know.


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