Read the Blog



join me behind the scenes!

Want a behind-the-scenes look at running a flower farm? Want in-depth plant profiles to know if and how you can *actually* grow specific flowers in your climate? Keep reading for more info, or:




grow flowers for arrangements all season long

Want to go behind the scenes with me and see *exactly* how I plan and grow botanicals in order to create arrangements like these all season? Everything you see here is 100% grown on our farm in Zone 4 on about 1/2 acre (all while working full time!)

In fact, our revenue in 2023 surpassed my fancy corporate job, hot dang!

Keep scrollin' to learn more about FFY, but if you want to read more about me, click here


learn the best growing practices + my favorite varieties!

Plant Profiles dive DEEP on the most-popular and profitable flowers for cut-flower farms. A desire to grow gorgeous flowers is one thing, but discerning if a particular plant is right for your climate is a whole other ballgame (the struggle is real when those Insta pictures are just so dang pretty!).

My intention here is to give you as much practical information to make these decisions. However, I'm going one step further and taking you completely behind the scenes, sharing exactly what I do too.

Plant Profiles are broken up into Nuts & Bolts (N&B) and Behind the Scenes (BTS). N&B are a collection of widely-accepted principals and successful growing practices, backed by research and leading experts in the field. BTS is just that: me pulling back the curtain and getting into the nitty gritty of how we apply this practical information on our farm.

See all Plant Profiles on FFY Dashboard Preview.


want a behind-the-scenes look?

Each month, I take you behind-the-scenes of how I run the farm (all while working full time!) These posts are less research-based and more of my personal experience. They include my thoughts on the season and things I *wish* I would have known or done when I was just starting out. They include exercises and tools I use, whether industry standards or my own proprietary tools, like my Seed Sowing & Planning Spreadsheet (a member favorite)! Read more about that here.

BTS Monthly Farm Tasks

In-Depth Plant Profiles

what's all included?

BTS Farm Tasks

My Exact Playbook

Tools & Downloads

New Articles Each Month


what's exciting?!


Seed Sowing & Planning Spreadsheet



New Dashboard

Plant Profiles, BTS Farm Tasks, and Tools & Downloads are all easily accessible via the new dashboard. You can preview the dashboard here (note the links only work for active members). In 2024, there will be brand-new information added to the library (more plant profiles, more tools, and unique articles on topics like harvesting, weddings, pricing, and more)!


A hands down member favorite! This spreadsheet is the heart of our operation. I've used many planning spreadsheets and while they all had great features, none had everything I needed. So, I created my own with intense calculations. I'm confident you won't find another one like this: it calculates sowing AND transplant dates based on your unique climate, accounts for hardy annuals, growing under high tunnels OR low tunnels, unique row spacing, and more. See this video for more.

just a real conversation with a real person!

If you're used to my writing style, you know what you're gonna get! If not, you can read more about me here, but basically: I'm all about the real talk, like you know, there's actually a real person here! I'm an open book and if I share something, I don't hold back on the details (like the things people *actually* want to know):
  • Exact varieties (as in, the actual names and where I source them)
  • What advice sucks
  • What advice is actually awesome
  • The putzy tasks that are worth the extra effort (and the ones that are not)
  • The checklists I truly use (not fluff . . . if you know my style, you know I don't need anything to make up space, ha!)
  • The tools, spreadsheets, and calculators I use (and don't worry, I don't just give you templates/links, I also give you my own filled in with what I actually do!)


My intention with FFY was to offer valuable information at an affordable price point. We're currently offering FFY for less than 40 cents / day (yearly plan), whooop!

P.S., As long as you keep your account active, we guarantee your membership price will never increase, even as we bring NEW features, high five!

Flower Farmer's Year (FFY)

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(billed YEARLY)

$14 USD / Month

$140 USD / Year


(billed MONTHLY)

Most Flexible

Membership Signup




*Cancel at any time

*Cancel at any time

Frequently Asked Questions

ask away!


Is the information available forever?



What if I sign up then decide it's not for me?

No problem! We have a money back guarantee. Due to the digital nature of the content, we just ask that you email within one week of signing up for 100% money back. After one week, you can still cancel at any time via your account for a recurring membership. We can also happily do this for you!


YES! While digital access is only available for active members, you have the ability to save everything to your personal device prior to cancelling. Each post has options to either print as a physical copy (people like to keep them in a binder) or save as a digital PDF. All downloads are available to save on your personal device. 

is Flower Farmer's Year for you?

If you like reading in-depth articles, this is for you! If you're thinking about starting a flower farm and want to know what this looks like behind the scenes (while juggling a career, family, life), this is for you!  If you're on your flower farming journey, but want to peek behind the curtain on another farm, this is for you too.

If this is you, know that I am you!

I always want to know *exactly* how other growers do things, and I'm often disappointed when I sign up for something just to get a generic answer. I'll be sharing practical information, but also the details (sources, varieties, and more). P.S., I started and run our farm business all while working full time (and our 2023 business revenue SURPASSED my fancy corporate job).

FFY is a membership, not a course.

FFY consists of written and visual content (Plant Profiles, BTS Farm Tasks, Articles, Tools & Downloads).

Plant Profiles are a collection of data, widely-accepted principals, and successful growing practices across various zones and climates, backed by research and industry leaders. I pair this with a BTS look at exactly how we apply this practical information in our unique climate and growing zone (Mindoro, WI, Zone 4, loamy sand, last frost May 15, first frost Oct 1).

I decided to break it up this way, because I think both are equally important. One without the other is not a complete story. Optimal conditions without real-life application lacks clear, actionable steps and can leave one overwhelmed with analysis paralysis. On the other hand, blindly following the instructions of another grower without understanding the fundamentals can lead to frustration when results are not the same (because the conditions were not the same).

FFY is a BTS look, not business school.

We largely focus on the growing aspect, but we'll also touch on marketing, newsletters, social media, and business. While I get into the biz details, this is one area I won't be sharing my *exact* numbers (based on legal advice, eh). Income from a flower farm is totally unique and depends on your revenue streams . . . anywhere from 25K / acre (Source: The Flower Farmer) to 100k+ / acre (NET!) (Source: Field & Garden Podcast Episode #28 with Jennie Love). We are on the +side of this equation, so making a good living is possible! I will be sharing things like price / stem, wedding pricing, etc., and in January we talk tips on setting up your business correctly right from the start.

OK, that's a lot of transparency, but that's how I role. I hope is this for you, but finally:

Who is FFY NOT for?

This is NOT for everyone! If you don't like reading + visual content, this is not for you. FFY is heavy on written articles, spreadsheets, and PDFs. If you are looking for videos, this is not for you. If you're looking for 1:1 coaching or mentorship, this is not for you (this is what allows me to keep it at this price point, but each post has an area for comments and questions and I ALWAYS respond, usually lengthy responses :) ). If you're *not* willing to learn how to apply information to your unique climate and get upset when things don't apply exactly to your situation, this is not for you. 

Have Questions?

Feel free to email!

Who is FFY for and Who is it Not for?

got questions?

More About Me

When it comes to FFY, don't think of me as a teacher. Although I was a a straight-A student, I never liked the format of school.

Just think of me as one of your growing pals who is sharing everything she does . . . who is a total research-fanatic nerd . . . that also likes honest conversations and good whiskey.

I didn't get straight As because I was a good student. I'm just good at analyzing data and applying the right information quickly. And I love collecting it, so I thought I'd share!

I say this ad nauseam, but I truly believe in the power of the collective and that we all have something unique and useful to share. I wouldn't be where I am today if others did not share with me.

This space isn't just for me to share with you, but for you to ask questions and share as well! I hope to see there.


cheers to a beautiful season ahead!

cheers, Maggie


I love to post the happenings around the farm on Instagram. Come hang out for growing tips, stories, & more fun.

let's hang out!